Български
NEWS
ONLINE MEETING UNDER THE RINMSASFT PROJECT
25.03.2022
On 25.03.2022 an online meeting under the “Re(IN)novating Marketing Strategy Across Semi-professional Female Teams” (RINMSASFT) project, which aims at strengthening competences of managers of semi-professional female sport teams through an up-skill process related to marketing, communication and visibility strategies.
The project pursues the specific Erasmus Plus Collaborative Partnership priority related to promote and support good governance in sport with a specific focus on the major priority to foster and enhance gender equality in sport. RINMSASFT aim at tackling the challenge related to the well-known existing sponsorship and funding disparities between male and female sport teams at semi-professional level.
EXPECTED OUTPUTS:
• IO1: Cross-country combined Research aimed at identifying the up-skill needs of semi-professional female team managers in the field of Sport Management, mapping sectoral stakeholders such as female sport clubs, national female sport federations and identified sport sponsors and existent best practices of marketing, communication and visibility strategies.
• IO2: Cross-country research for the identification of the existing landscape of professional profiles of Marketing Managers in the field of Sport. The results of the research will be submitted to a pondered assessment over the potential integration, improvements and modification to the skills, knowledge and methods in light of the peculiarities and needs of the female teams target in order to produce the final outcome which will be a “Technical Curriculum of Marketing Manager of Female Sport Teams”.
• IO3: Attaining Marketing Strategies In the Sport Field” (AMSISF) Training Format for team managers focused on marketing strategy aimed at making the team more competitive and appealing for potential sponsors.
• IO4: Web Platform “Marketing Communication For Semi-Professional Sport Managers” containing the digitalization of the Training Format, as well as a specific section in which all managers of semi-professional teams could access to a provided team of successful sport business managers as well as marketing experts as inspirational models in order to further refine the competences, means knowledge, skills and attitudes acquired during the piloting activity. The e-modules will be specific per each thematic chapter of the Training Format, and more specifically: Digital Skills for Sport Managers, Management of Sport Events, Marketing and Communication in the field of Sport, Financial Sustainability strategies and mechanisms for Sport organizations, Good Governance and Crowdfunding Strategies. Furthermore, the web platform will contain an innovative section in which users who completed the e-modules programme will be able to acquire a starting marketing strategy plan targeted at their team status containing: Mass Media marketing communication strategy; Social Media marketing communication strategy; Promotional Sport events strategic planning; Crowdfunding events/actions strategic planning.
The project envisaged a transnational research and analysis of the up-skill needs of semi-professional female sport team managers, that will result in the compiling of professional Marketing Managers profiles that will be targeted at answering the identified up-skill needs and peculiar issues concerning semi-professional female sport team management. RINMSASFT provides a comprehensive approach for the target group to go through a qualitative and efficient up-skill process by means of which they will successfully acquire all the competences and skills needed to reach their goal.
The project brings also added value by developing unique guidance for female sport clubs, interested to create empowering environments for lifelong learning and education within their entities, as well as cooperation and networking on local and international level. It was discussed that through all proposed innovative outputs, as well thanks to the innovative aspect for involving stakeholders in the dissemination phase, the project proposes to achieve success, and the sustainability of the initiative will be guaranteed at a higher level in Europe.
The meeting was attended by Ivaylo Zdravkov – Board member of Bulgarian sports development association. RINMSASFT project is co-funded by Erasmus+ programme of the European Union.
EXPECTED OUTPUTS:
• IO1: Cross-country combined Research aimed at identifying the up-skill needs of semi-professional female team managers in the field of Sport Management, mapping sectoral stakeholders such as female sport clubs, national female sport federations and identified sport sponsors and existent best practices of marketing, communication and visibility strategies.
• IO2: Cross-country research for the identification of the existing landscape of professional profiles of Marketing Managers in the field of Sport. The results of the research will be submitted to a pondered assessment over the potential integration, improvements and modification to the skills, knowledge and methods in light of the peculiarities and needs of the female teams target in order to produce the final outcome which will be a “Technical Curriculum of Marketing Manager of Female Sport Teams”.
• IO3: Attaining Marketing Strategies In the Sport Field” (AMSISF) Training Format for team managers focused on marketing strategy aimed at making the team more competitive and appealing for potential sponsors.
• IO4: Web Platform “Marketing Communication For Semi-Professional Sport Managers” containing the digitalization of the Training Format, as well as a specific section in which all managers of semi-professional teams could access to a provided team of successful sport business managers as well as marketing experts as inspirational models in order to further refine the competences, means knowledge, skills and attitudes acquired during the piloting activity. The e-modules will be specific per each thematic chapter of the Training Format, and more specifically: Digital Skills for Sport Managers, Management of Sport Events, Marketing and Communication in the field of Sport, Financial Sustainability strategies and mechanisms for Sport organizations, Good Governance and Crowdfunding Strategies. Furthermore, the web platform will contain an innovative section in which users who completed the e-modules programme will be able to acquire a starting marketing strategy plan targeted at their team status containing: Mass Media marketing communication strategy; Social Media marketing communication strategy; Promotional Sport events strategic planning; Crowdfunding events/actions strategic planning.
The project envisaged a transnational research and analysis of the up-skill needs of semi-professional female sport team managers, that will result in the compiling of professional Marketing Managers profiles that will be targeted at answering the identified up-skill needs and peculiar issues concerning semi-professional female sport team management. RINMSASFT provides a comprehensive approach for the target group to go through a qualitative and efficient up-skill process by means of which they will successfully acquire all the competences and skills needed to reach their goal.
The project brings also added value by developing unique guidance for female sport clubs, interested to create empowering environments for lifelong learning and education within their entities, as well as cooperation and networking on local and international level. It was discussed that through all proposed innovative outputs, as well thanks to the innovative aspect for involving stakeholders in the dissemination phase, the project proposes to achieve success, and the sustainability of the initiative will be guaranteed at a higher level in Europe.
The meeting was attended by Ivaylo Zdravkov – Board member of Bulgarian sports development association. RINMSASFT project is co-funded by Erasmus+ programme of the European Union.
