NEWS

DIGITAL MARKETING FOR SPORTS ORGANIZATIONS TRAINING WAS HELD IN SOFIA

19.02.2023

On February 19, 2023, at the Vasil Levski National Sports Academy, Digital Marketing for Sports Organizations training was held within the WOMEN'S HURDLES project, which aims to develop and implement innovative practices related to the promotion of women's physical activity, especially of those in a dynamic family and work environment. The training was attended by over 20 representatives of sports organizations who want to use digital technologies to promote their activities and attract new users, with an emphasis on the possibilities of attracting inactive social groups.

WOMEN’S HURDLES project is co-funded by the Erasmus+ programme and aims to promote and support EU strategies in the area of social inclusion and equal opportunities of women, which are based on physical activity and a healthy lifestyle. The duration of the project is 24 months and involves 6 partner organizations from 5 European countries – Bulgaria, Greece, Italy, Lithuania and Romania and research and online activities have been conducted so far. As part of the project, international training was held in Rome, Italy, in which the sports specialists Valentina Nedeva (MVJ SPORT) and Ivelina Dimitrova (Class for your back) took part, and feedback was shared during the event in Sofia.